CRM, lifecycle & retention consulting

Turn paid traffic and signups into customers and repeat revenue.

I help Shopify, D2C and SaaS brands improve conversion, activation and retention through CRM strategy, Klaviyo, lifecycle automation and email deliverability.

Book a Klaviyo & Lifecycle Audit View Email Deliverability Audit

Fixed-price audits from £497. Delivered in seven business days, async, no long discovery process.

Klaviyo and lifecycle revenue audit for D2C and SaaS brands

The problem

Most brands do not have a traffic problem. They have a lifecycle problem.

Paid traffic and signups do not automatically create profitable customers. Revenue is often lost through weak conversion paths, incomplete lifecycle journeys, poor segmentation, deliverability issues and missed retention opportunities.

01Paid traffic arrives, but the welcome and onboarding sequence does not convert it into a first purchase or an activated account.

02Flows exist but were set up once and never tested, so the same email does the work of five.

03Segments are broad, so your best customers get the same message as a cold subscriber.

04Emails land in spam or promotions because SPF, DKIM and DMARC were never finished properly.

05Repeat purchase and renewal are left to chance instead of a planned lifecycle programme.

06Trackers, apps and AI tools collect data nobody has reviewed, which creates risk and messy reporting.

Services

Three fixed-price audits and two recurring services

Start with a fixed-price audit to see where the revenue and risk sit. Move to a monthly retainer when you want the improvements run for you.

Klaviyo & Lifecycle Revenue Audit

For Shopify, D2C and SaaS brands with traffic and sales but weak flows or repeat purchase.

You get: Account, flow, segment, data and retention review, plus a prioritised revenue roadmap.

From £497 fixed

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Email Deliverability & Domain Authentication Audit

For brands with low opens, spam placement or a recently changed sending domain.

You get: SPF, DKIM, DMARC, DNS, sending configuration, list hygiene and sender-reputation review.

From £497 fixed

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AI Opportunity & Compliance Audit

For SaaS, D2C and agency founders who want to use AI safely and effectively.

You get: AI opportunity review, risk assessment, policy and a practical roadmap.

£997 fixed

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Recurring

Monthly Lifecycle Revenue Optimisation

For brands that want ongoing testing and improvement of their lifecycle programme.

You get: Monthly performance review, flow and campaign optimisation, segmentation work, deliverability checks and an experiment roadmap.

£1,000–3,000+ per month

Depending on scope.

Enquire

Recurring

Privacy-Aware Marketing Stack Review

For SaaS and D2C teams using trackers, email platforms, apps and AI tools.

You get: External and/or supplied-evidence review of consent, data flows, vendor access, retention and marketing permissions, plus ongoing stack and policy reviews.

£1,000–4,000+ per month

Depending on scope.

Enquire

How it works

Five simple steps

01Share your goals and current setup.
02I review your customer lifecycle, data and flows.
03I identify revenue leaks and deliverability or privacy risks.
04You receive a prioritised action plan.
05Optional: I implement the highest-impact improvements.

About

Hi, I'm Iulia. I do the work myself.

I have 18 years' experience in retention, lifecycle marketing and marketing automation, including work with Investec, IG, Unibet, SecretSales and TVPlayer. I am Salesforce Marketing Cloud Certified, a Klaviyo Practitioner and Google Analytics Advanced Qualified. I work asynchronously and provide clear, fixed-scope deliverables.