QuickAIHQ Terms of Service

Effective Date: April 6, 2026

1. General Provisions and Definitions

1.1. The Parties

This Agreement is entered into by and between:

  • QuickAIHQ (the "Agency," "Supplier," "we," or "us"), a trading name of Holistic IIUniverse Ltd, with its registered office at 4 Craven Hill Gardens, W2 3ES, London, United Kingdom.
  • The business entity identified in the online checkout form or subsequent Service Agreement (the "Client," "Customer," or "you").

1.2. Agreement Structure

These Terms and Conditions (the "T&Cs") govern the provision of the Agency's lifecycle marketing consultancy services (the "Services"). These T&Cs, together with the specific details agreed upon in the Client's order form, proposal, Statement of Work, or subsequent Service Agreement (the "Agreement"), constitute the entire agreement.

1.3. Definitions

  • Services: Lifecycle marketing consultancy services provided by the Agency, which may include lifecycle audits and strategy, project-based campaign delivery, and fractional CRM leadership engagements. The specific scope is defined in each individual Statement of Work or Service Agreement.
  • Client Data: Customer data (including names and email addresses) provided by the Client for the purpose of delivering lifecycle marketing campaigns.
  • Campaign Metrics: Data relating to campaign performance including email opens, clicks, conversions, and engagement actions.

2. Service Provision and Scope

2.1. Scope of Service

The Agency shall provide the Client with lifecycle marketing consultancy services as defined in the applicable Statement of Work or Service Agreement. Services may include:

  • (a) Lifecycle audit and strategy: a diagnostic review of the Client's current customer lifecycle, with a prioritised roadmap and recommendations.
  • (b) Project-based delivery: design, creation, and delivery of scoped lifecycle marketing programmes, which may include email sequences, onboarding flows, retention campaigns, win-back programmes, and associated A/B testing, scheduling, and reporting.
  • (c) Fractional CRM leadership: embedded consultancy on an ongoing basis (typically one to three days per week), providing senior lifecycle marketing strategy, campaign management, automation setup, and performance reporting.
  • (d) Performance tracking and reporting on campaign and programme results.
  • (e) Client Data provided by the Client is permanently deleted within 14 days of the final deliverable or campaign report being delivered, unless otherwise agreed in writing.

2.2. Client Responsibilities

The Client agrees to:

  • (a) Provide accurate and up-to-date Client Data required for campaign delivery.
  • (b) Ensure they have the appropriate consent or legitimate basis for contacting their customers.
  • (c) Respond promptly to Agency requests for email copy approval or other information required to deliver the Services.
  • (d) Provide access to relevant platforms, tools, and systems as required for the agreed scope of work (e.g. CRM, email marketing platform, analytics).

2.3. Exclusions from Scope

Unless explicitly agreed in a separate Statement of Work, the Services do NOT include:

  • (a) Data entry or cleaning of customer records beyond what is required for campaign delivery.
  • (b) Integration with the Client's internal software systems (CRM, ERP, etc.) beyond standard platform configuration.
  • (c) Marketing beyond the agreed scope (social media, advertising, website design, etc.).
  • (d) Website design or modification.

3. Financial Terms and Payment

3.1. Fees

The Client agrees to pay the fees as set out in the applicable Statement of Work or Service Agreement. Fees are scoped individually based on the nature, duration, and complexity of the engagement. A clear quote is provided to the Client before any work begins.

For project-based engagements, fees are payable in advance before work commences.

For fractional CRM leadership engagements, fees are invoiced monthly in advance unless otherwise agreed in writing.

3.2. Refund Guarantee

Refund terms, if applicable, are specified in the individual Statement of Work or Service Agreement. If no specific refund terms are stated, the following default applies: if the Agency fails to deliver the agreed scope of work within the agreed timeframe, the Client is entitled to a full refund of any fees paid for undelivered work. The Client must notify the Agency in writing within 14 days of the agreed delivery date to claim a refund.

3.3. Payment Terms

Payment is due as specified in the Statement of Work or Service Agreement. We accept payments via Stripe. For project-based engagements, work begins only after payment is received in full.

4. Term and Termination

4.1. Term

Project-based engagements are completed within the agreed timeframe as specified in the Statement of Work. Fractional CRM leadership engagements run on a rolling monthly basis unless a fixed term is specified in the Service Agreement. The engagement start date is confirmed in writing once the Statement of Work is signed and any advance payment has been received.

4.2. Cancellation

For project-based engagements: once work has commenced, the engagement cannot be cancelled. Any unused portion of the fee may be credited at the Agency's discretion. The refund terms in Section 3.2 apply regardless of cancellation terms.

For fractional engagements: either party may terminate with 30 days' written notice. Fees for the current month are non-refundable.

5. Data Protection

5.1. Roles and Responsibilities

Under UK GDPR:

  • The Client is the Data Controller for Client Data.
  • QuickAIHQ is the Data Processor, processing data strictly according to the Client's instructions.

5.2. Data Security

We implement appropriate technical and organisational measures to protect Client Data, including encryption, access controls, and secure data handling procedures.

5.3. Client Obligations

The Client warrants that they have a lawful basis (whether consent or legitimate interest) for processing customer data for lifecycle marketing purposes, and that they have provided appropriate privacy notices to their customers.

6. Intellectual Property

6.1. Agency IP

The Agency retains ownership of all campaign strategies, frameworks, methodologies, templates, and processes developed in the course of delivering the Services. The Client receives a licence to use campaign materials produced for their specific engagement.

6.2. Client Content

The Client retains ownership of their branding, Client Data, and any content they provide for use in campaigns or programmes.

7. Limitation of Liability

7.1. Service Disclaimer

While we aim to deliver effective lifecycle marketing programmes, we cannot guarantee specific results as customer response rates depend on many factors outside our control, including data quality, market conditions, and the Client's own product and service quality.

7.2. Liability Cap

Our total liability for any claims arising from the Services shall not exceed the fees paid by the Client in the 12 months preceding the claim.

7.3. Exclusions

We are not liable for indirect, incidental, or consequential damages, including loss of revenue or business opportunity.

8. General Provisions

8.1. Governing Law

This Agreement is governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

8.2. Amendments

We may update these Terms from time to time. We will notify existing clients of material changes via email.

8.3. Contact

For questions about these Terms, please contact us at contact@quickaihq.com.